Here are five types of LinkedIn posts you should avoid sharing as well as four examples that can help your engagement and build your personal brand. When in doubt, the best rule of thumb is to always keep it professional and avoid all negativity. In this article, I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. But often just by posting, your connections will make assumptions and form an opinion, which may or may not be in your favor. You may even be thinking that if you just share the post and not give an opinion or comment that people won’t think that you are for or against a particular side. If you’re unprofessional on LinkedIn, you will lose opportunity to build relationships and attract new clients – it’s as simple as that.īefore you post ANYTHING on LinkedIn, you must stop and think: “Will this hurt or improve my personal brand on LinkedIn?” What if they don’t agree with your view or you’re attempts at humour? Remember, you might be happy with your friends seeing you be controversial or “crossing a line” with your sense of humor – but what about potential clients? While controversial posts often get the most engagement and comments, do you really want people to associate that topic or content with you? It can be hard to know what content is smart for you to post on LinkedIn and what you should avoid – especially when the topic is current, relevant and perhaps even controversial. It also needs to be about the right type of attention from the right people. Getting attention on LinkedIn is important to build your brand, but your goal should not purely be about big numbers. It’s an important, reputation-saving tip when you’re on social media – especially LinkedIn – because whether you like it or not, everything LinkedIn post you share contributes to your reputation and how others see you.
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